Travel Counsellors - Joos Power

Case Study

Travel Counsellors

How Travel Counsellors partnered with Joos for customizable, portable power banks

Sector

Events

Region

UK

Locations

1 Property

Deployment Date

2024

Background

Travel Counsellors is a leading agency with over 2,000 independent consultants specialized in creating bespoke travel experiences. They have been honoured with the Queen's Award for Enterprise three times, made it to the Sunday Times PLC Top Tech 250, and generated over £650 million in global sales. The company regularly runs large-scale conferences and events that attract hundreds of industry leaders, travel professionals, and key stakeholders. They understand the importance of creating memorable experiences that keep attendees engaged, connected, and comfortable throughout multi-day events. As technology continues to evolve, connected attendees are a key priority for ensuring they can maintain communication and visibility throughout the event experience.

The Challenge

Providing Branded Charging Solutions for Large Multi-Day Conferences

Travel Counsellors was running a major 3-day conference at the ACC in Liverpool, expecting 1,300 delegates but ultimately hosting over 1,400 attendees in person, plus 100+ additional attendees joining online via social media and other platforms. With so many participants over an extended period, device battery life became a critical concern.

Key Challenges Identified

Need for customizable and branded charging solutions that reflect the Travel Counsellors brand experience

Traditional charging stations in bathrooms, hallways, or static locations limit advertising opportunities and can't be customized or branded effectively

Portable, lightweight charging solutions that can be deployed flexibly without being constrained by available power infrastructure

Previous attempts with external battery solutions didn't meet their needs for branding, portability, and flexibility. They needed a partner who understood event requirements and could deliver a solution that felt integrated into the overall event experience.

The Solution

How Joos Was Deployed

After reviewing various charging options available for business conferences and events, Travel Counsellors selected Joos as the optimal solution. Following a detailed consultation to discuss their unique requirements and branding objectives, Joos designed a custom Joos MAX unit to provide exactly what Travel Counsellors needed for their event.

Custom Branding

Joos MAXs were decorated with 4.7" HD LCD displays featuring Travel Counsellours' custom branding, making the charging stations feel like an integrated part of the event experience.

Portable Power Banks

Attendees could grab power banks from the custom Joos stations and charge their devices on-the-go throughout the conference without being tethered to fixed locations.

Design & Support

Joos provided comprehensive design feedback and full technical support throughout the entire 3-day event, ensuring all systems functioned flawlessly and attendees remained connected.

The custom Joos MAX units were easy to set up, required no supervision, and seamlessly integrated into the event space. The branded charging experience enhanced the overall attendee experience and reinforced Travel Counsellors' commitment to providing cutting-edge, guest-focused solutions.

The Results

The implementation of custom Joos charging solutions at Travel Counsellors' conference delivered impressive results:

High Demand & Utilization

Strong demand for the Joos power banks throughout the 3-day conference, demonstrating attendees valued the convenient, on-the-go charging solution across the event venue.

Seamless Event Experience

By ensuring attendees could charge their devices when needed, Travel Counsellors created a friction-free event experience that kept participants engaged and connected throughout all three days.

Brand Enhancement

The custom-branded Joos stations reinforced Travel Counsellors' positioning as an innovative, forward-thinking company that prioritizes attendee comfort and modern technology.

Operational Success

The Joos team's 24/7 support and custom design ensured the charging solution operated flawlessly without requiring internal staff resources or supervision throughout the event.

"Set up was quick, easy and painless, which is so helpful. The whole process was seamless and we'll definitely have Joos again."

Travel Counsellors Event Organizer

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How Travel Counsellors partnered with Joos for customizable, portable power banks

Travel Counsellors is a leading agency with over 2,000 independent consultants specialized in creating bespoke travel experiences. They have been honoured with the Queen's Award for Enterprise three times, made it to the Sunday Times PLC Top Tech 250, and generated over £650 million in global sales. The company regularly runs large-scale conferences and events that attract hundreds of industry leaders, travel professionals, and key stakeholders. They understand the importance of creating memorable experiences that keep attendees engaged, connected, and comfortable throughout multi-day events. As technology continues to evolve, connected attendees are a key priority for ensuring they can maintain communication and visibility throughout the event experience.