Background
Royal Ascot is an iconic event that brings together horse racing enthusiasts and spectators from all over the world. The five-day event is held annually in Ascot, England, and is known for its high-end fashion, luxurious atmospherics, and of course the racing. It attracts thousands of attendees who require a reliable source of power to keep their phones charged throughout the day. While Royal Ascot is steeped in tradition, it keeps up with the times by understanding the need to keep guests connected and online from when the gates open to the last race. Recognizing the benefits of modern convenience, Royal Ascot decided to integrate Joos' offerings to enhance the overall guest experience and ensure attendees could stay connected throughout the event.
The Challenge
Securing Guest Connectivity Across a High-Security Event
Ascot averages 60,000 visitors each day across 179 acres and four enclosures. The event demands the highest level of security due to the presence of the British Royal Family, who visit every year. This created a complex operational challenge: how to provide charging solutions that were secure, guest-friendly, and maintained the venue's high-end atmosphere.
Key Challenges Identified
Need for digitally secure charging systems that met Royal Family security protocols
Providing on-the-go charging without large, space-consuming kiosks that would detract from the venue's aesthetic
Managing charging infrastructure at scale across 179 acres with thousands of simultaneous guests
The organizers were concerned that traditional charging stations would take up valuable space, prevent attendees from charging while moving through the venue, and would visually detract from the event's luxury atmosphere.
The Solution
How Joos Was Deployed
After evaluating various event charging solutions on the market, Ascot selected Joos for its unique ability to provide secure, portable charging without compromising venue aesthetics. Unlike traditional fixed charging stations, Joos' distributed approach allowed guests to access power banks from strategically placed stations throughout the venue, charge their devices on-the-go, and return them at their convenience.
Ultimately, 25 Joos stations were distributed across the racecourse, situated in bespoke Ascot enclosures to seamlessly integrate into the event's overall design aesthetic. The chargers are reliable and provide fast charging capability across all device types.
