The Golden Key - Joos Power

Case Study

The Golden Key

Charging On The Go at The Golden Key: Joos' Offers an Innovative Portable Solution For All

Sector

Events

Region

London, UK

Locations

25 Property

Deployment Date

October 15, 2022

Background

Held on 15th October 2022, The Golden Key was London's first "destination city" event as part of the celebration for King of the Carnival of the City. As the city transformed with exciting theatre productions, live music, stunning arts and culture exhibits from across the globe, the organizers wanted to ensure the experience of over 52,000 visitors remained seamless and connected throughout the day. With over 30 independent theatre companies and 200 performers hosting events across 17 locations from sunrise to sunset, the day-long event featured diverse guest groups, street performers, contemporary dancers, jugglers, strollers, and interactive theatre. The scale and complexity of the event required innovative solutions to keep attendees connected and engaged across multiple venues.

The Challenge

Keeping 52,000 Guests Connected Across Multiple Venues

With thousands of attendees moving across 17 locations throughout the city, the event posed unique connectivity challenges. The organizers were concerned about ensuring guests could capture and share memories, stay informed about event schedules, and remain connected with friends and family throughout the day.

Key Challenges Identified

Attendees' phones would run out of battery during the extended day-long event

Guests needed to stay mobile and connected to enjoy the event and record their best memories without being tethered to fixed charging locations

Attendees might leave early without portable charging options, reducing their event experience and participation

The organizers needed a solution that could serve tens of thousands of people across a sprawling multi-venue event without creating bottlenecks or detaching guests from the action.

The Solution

How Joos Was Deployed

Joos provided The Golden Key with a customized phone charging solution that catered to the event's unique needs across multiple venues. Our team worked closely with the organizers to identify strategic charging locations, ensuring maximum coverage and convenience for attendees moving between the 17 event sites.

Strategic Placement

25 Joos charging stations were distributed across key locations, ensuring attendees could easily access power banks no matter which venue they were visiting.

Mobile Freedom

Joos power banks provided visitors with an easy and efficient way to charge phones without disrupting their experience. Guests could dock and pick up devices at any station via the Joos App.

Full-Service Support

The Joos team provided on-site support throughout the event to ensure all charging stations functioned seamlessly and attendee experience remained uninterrupted.

The Joos solution enabled hundreds of people to capture photos and videos and stay connected during the event. Attendees appreciated the flexibility to charge when needed and continue enjoying the festival experience without missing performances or events.

The Results

The Golden Key's implementation of Joos power bank rental services resulted in significant positive outcomes:

High Utilization & Demand

1,247 power banks were deployed across the 25 charging stations, with strong demand indicating that attendees valued the on-the-go charging solution throughout the day.

Extended Engagement

By ensuring guests had access to charged phones, attendees were able to stay at the event longer, capture content, and maintain connections with other guests, maximizing their event experience.

Seamless Multi-Venue Experience

The distributed charging solution across all 17 venues meant guests could freely move between locations without worrying about battery life or missing performances.

Positive Brand Impact

The innovative charging solution enhanced the event's reputation as forward-thinking and guest-focused, differentiating it as a premium event experience in the London events calendar.

"We have a regular programme of events, and it would be handy to work with Joos again. Additionally, their team was fantastic and made the whole experience of implementing Joos easy."

City of London

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